In this excellent article from gospelcoalition.org by Carly Buchwald, true beauty is found through Christ and nothing else.
How Jesus Satisfies Our Desire for Authentic Beauty - Carly Buchwald
"The beauty industry is rapidly changing and growing, and Gen Zers and millennials are leading the way. According to Revieve, a beauty and wellness platform, “Gen Z is changing the face of beauty.” In their eyes, beauty is defined by “freedom of individuality, authenticity, and diversity.” It’s about being yourself but also about being your best self.
Gen Zers seek brands that support their values and complement their identity, so they look to the wellspring of all wisdom—YouTube, TikTok, and Instagram.
This fount provides a never-ending supply of make-up tutorials, beauty hacks, and product reviews. According to a 2023 survey, millennials spend an average of $2,670 per year on beauty products, followed by Gen Zers at $2,048; and 64–67 percent say it’s because of social media’s influence.
As a millennial, I’m aware of this influence, yet I still willingly give in. When I don’t like what I see in the mirror, a voice whispers, “We can change that.” An article here. A TikTok tutorial there. Another order on Amazon. But in the end, I’m left feeling empty. And the pattern repeats.
Our longing for “authentic” beauty drives us to a cacophony of voices that promise solutions but lead to dissatisfaction. Trends change. Fads fade. Anything “authentic” is just another counterfeit.
Then where are we to look?
Look to Christ’s Beauty
What we find in God’s Word turns our culture’s definition of beauty upside down through the life and death of God’s Son. We were designed to treasure beauty; we just look for it in the wrong places. Here are four reasons we’re to look to Jesus, not social media, to satisfy our desire for authentic beauty..." from the article: How Jesus Satisfies Our Desire for Authentic Beauty - Carly Buchwald
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